Reading 2

Eric Malone Reading 2
Making sense of the marketplace.

Having knowledge of the entire creative marketplace is essential for a designer. Having knowledge outside of your specific niche will allow you to think outside the box and better serve your client. 

Design Groups:
Design groups come in all shapes and sizes. Some have a very strict code of business while others are more laid back and casual. 
Studio websites are a great way to get an idea of the type of designer they may be interested in. 

Ad Agencies:
In order to work in the ad world networking is essential. It is also and industry that typically requires a great deal of experience.
This industry has a high burn out rate.

Book Publishing:
The book publishing industry is typically much more friendly to the beginning designer. Typography and layout are the most important skills in book publishing.

Computer Games Development: 
An extremely fast growing portion of the industry. Illustration skills are vital for work with video game development.